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008 050630s2006 nyua b 001 0 eng
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016 7 _a013282724
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020 _a0393731596 (pbk.)
035 _a(OCoLC)ocm60826698
040 _aDLC
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050 0 0 _aHF5823
_b.F43 2006
082 0 0 _a659.1
_222
100 1 _aFelton, George,
_d1947-
_946351
245 1 0 _aAdvertising :
_bconcept and copy /
_cGeorge Felton.
250 _a2nd ed.
260 _aNew York :
_bW.W. Norton,
_cc2006.
300 _a256 p. :
_bill. (some col.) ;
_c28 cm.
504 _aIncludes bibliographical references (p. 245-248) and index.
650 0 _aAdvertising.
_91363
906 _a7
_bcbc
_corignew
_d1
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942 _2lcc
_cBK