000 01040cam a2200277 a 4500
999 _c122108
_d122108
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003 KEPU
005 20200310121111.0
008 120607s2013 nyua b 001 0 eng
010 _a 2012023104
020 _a9780415506762 (pbk.)
020 _a9780203081242 (ebook)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHM1221
_b.S77 2013
100 1 _aSmith, Ronald D.,
_d1948-
_944385
245 1 0 _aStrategic planning for public relations /
_cRonald D. Smith.
250 _a4th ed.
260 _aNew York :
_bRoutledge, Taylor & Francis Group,
_c2013.
300 _axxxv, 520 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [495]-505) and index.
650 0 _aPublic relations.
_913857
650 0 _aStrategic planning.
_9338
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK