| 000 | 01002cam a2200289 a 4500 | ||
|---|---|---|---|
| 999 |
_c121977 _d121977 |
||
| 001 | 1201680 | ||
| 003 | KEPU | ||
| 005 | 20200309094334.0 | ||
| 008 | 990317s1999 txua b 001 0 eng | ||
| 010 | _a 98073895 | ||
| 020 | _a0030225191 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHD9980.5 _b.B38 1999 |
| 100 | 1 |
_aBateson, John E. G. _944241 |
|
| 245 | 1 | 0 |
_aManaging services marketing : _btext and readings / _cJohn E.G. Bateson, K. Douglas Hoffman. |
| 250 | _a4th ed. | ||
| 260 |
_aFort Worth : _bDryden Press, _cc1999. |
||
| 300 |
_axvi, 471 p. : _bill. ; _c29 cm. |
||
| 440 | 4 |
_aThe Dryden Press series in marketing _91300 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing _xManagement. _944242 |
|
| 700 | 1 |
_aHoffman, K. Douglas. _944243 |
|
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||