000			02209cam a2200361 a 4500
999			_c121607 _d121607
001			16254243
005			20200302082907.0
008			100527s2011 enka b 001 0 eng
010			_a 2010022448
020			_a9780415586436 (hbk.)
020			_a0415586437 (hbk.)
020			_a9780415586443 (soft cover)
020			_a0415586445 (soft cover)
020			_a9780203836903 (ebook)
020			_a0203836901 (ebook)
035			_a(OCoLC)ocn613424514
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dCDX _dDLC
042			_apcc
050	0	0	_aHB615 _b.E453 2011
082	0	0	_a658.1/1 _222
245	0	0	_aEffectual entrepreneurship / _cStuart Read ... [et al.].
260			_aLondon ; _aNew York : _bRoutledge, _c2011.
300			_axii, 228 p. : _bcol. ill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMyth: entrepreneurs are visionaries -- I don't have a good idea -- Myth: entrepreneurs are risk takers -- I don't have enough money -- Myth: entrepreneurs are extraordinary forecasters -- I don't know how to take the plunge -- Myth: entrepreneurs are not like the rest of us -- I'm human; I'm afraid of failing -- The bird-in-hand principle: start with what you have -- Worldmaking: understand transformation -- The affordable loss principle: risk little, fail cheap -- Financing: bootstrap the venture -- The crazy quilt principle: form partnerships -- Ownership and control: manage investors -- The lemonade principle: leverage surprise -- Business plans and business models: make pitches -- Venture identity: build brand -- The pilot-on-the-plane principle: apply non-predictive control -- When the venture grows up -- Entrepreneurship as a technology for social change.
650		0	_aEntrepreneurship. _95945
650		0	_aNew business enterprises. _96972
650		0	_aSuccess in business. _924230
700	1		_aRead, Stuart. _943755
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK