000 nam a22 7a 4500
999 _c121258
_d121258
008 200224b xxu||||| |||| 00| 0 eng d
020 _a0877572909
050 _aHF5415.3
_b.B78 2001
100 _aBruner II, Gordon C; James, Karen E; Hensel, Paul J
_943153
245 _aMarketing scales handbook
260 _aUSA
_bAmerican marketing association
_c2001