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| 008 | 011121s2003 maua b 001 0 eng | ||
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| 020 | _a0072410752 | ||
| 020 | _a0071151222 (international ed.) | ||
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_aHF5415 _b.M37 2003 |
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_aMarketing / _cRoger A. Kerin ... [et al.]. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2003. |
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| 300 |
_axliii, 741 p. : _bcol. ill. ; _c29 cm. |
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| 440 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _925036 |
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| 504 | _aIncludes bibliographical references (p. 682-710) and indexes. | ||
| 650 | 0 |
_aMarketing. _91001 |
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| 700 | 1 |
_aKerin, Roger A. _925037 |
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