| 000 | 00965nam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c121095 _d121095 |
||
| 001 | 2160183 | ||
| 003 | KEPU | ||
| 005 | 20200221091936.0 | ||
| 008 | 980427s1999 ilua b 001 0 eng d | ||
| 010 | _a 99193789 | ||
| 020 | _a0844229903 | ||
| 035 | _a(OCoLC)39019232 | ||
| 040 |
_aFCoaB _cTUK _dNcGU _dDLC |
||
| 050 | 0 | 4 |
_aHF5823 _b.V36 1999 |
| 100 | 2 |
_aVanden Bergh, Bruce G. _942911 |
|
| 245 | 1 | 0 |
_aAdvertising principles : _bchoice, challenge, change / _cBruce G. Vanden Bergh, Helen Katz. |
| 260 |
_aLincolnwood, Ill. : _bNTC Business Books, _cc1999. |
||
| 300 |
_axxii, 582 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 543-550) and indexes. | ||
| 650 | 0 |
_aAdvertising. _91363 |
|
| 700 | 1 |
_aKatz, Helen E. _942912 |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||