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010 _a 98052099
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040 _aDLC
_cTUK
_dDLC
050 0 0 _aHF5415.13
_b.K64 2000
100 1 _aKotler, Philip.
_921056
245 1 0 _aMarketing management /
_cPhilip Kotler.
250 _aMillennium ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2000.
300 _axxxii, 718, [32] p. :
_bcol. ill. ;
_c26 cm.
440 4 _aThe Prentice Hall international series in marketing
_925417
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
_942637
906 _a7
_bcbc
_corignew
_d1
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_gy-gencatlg
942 _2lcc
_cBK