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| 003 | KEPU | ||
| 005 | 20200120104517.0 | ||
| 008 | 010924s2003 njua b 001 0 eng | ||
| 010 | _a 2001052095 | ||
| 020 | _a0130355496 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
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_aHF5415 _b.L54 2013 |
| 082 | 0 | 0 | _221 |
| 100 | 1 |
_aLilien, Gary L., _d1946- _941718 |
|
| 245 | 1 | 0 |
_aMarketing engineering : _bcomputer-assisted marketing analysis and planning / _cGary L. Lilien, Arvind Rangaswamy. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2003. |
||
| 300 |
_axxiv, 518 p. : _bill. ; _c26 cm. |
||
| 500 | _aText supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. | ||
| 504 | _aIncludes bibliographical references (p. [481]-497) and indexes. | ||
| 650 | 0 |
_aMarketing _xData processing. _941719 |
|
| 650 | 0 |
_aMarketing _xDecision making _xMathematical models. _941720 |
|
| 650 | 0 |
_aMarketing _xDecision making _xData processing. _941721 |
|
| 700 | 1 |
_aRangaswamy, Arvind. _941722 |
|
| 906 |
_a0 _bvip _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK _hHF5415 _i.L54 2013 |
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