000 02136cam a2200313 a 4500
999 _c120360
_d120360
001 17089891
003 KEPU
005 20191206152017.0
008 111219s2013 njua b 001 0 eng
010 _a 2011052028
020 _a9780132828789
020 _a0132828782
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF1008
_b.B68 2013
082 0 0 _223
100 1 _aBovée, Courtland L.
_91361
245 1 0 _aBusiness in action /
_cCourtland L. Bovée, John V. Thill.
250 _a6th ed.
260 _aUpper Saddle River, N.J. :
_bPearson,
_cc2013.
300 _a1 v. various pagings :
_bill. (chiefly col.) ;
_c28 cm.
504 _aIncludes bibliographical references and index.
505 0 _aSetting the stage : the business of business -- Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework : business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Labor relations -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Managing the money : accounting and financial resources -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems.
650 0 _aBusiness.
_94691
650 0 _aCommerce.
_9955
650 0 _aIndustrial management.
_92886
700 1 _aThill, John V.
_937100
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_hHF1008
_i.B68 2013