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| 003 | KEPU | ||
| 005 | 20191127101346.0 | ||
| 008 | 170113s2018 nyu 000 0 eng | ||
| 010 | _a 2016054719 | ||
| 020 | _a9781259548147 (alk. paper) | ||
| 040 |
_aDLC _beng _erda _cTUK |
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| 042 | _apcc | ||
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_aHF5823 _b.B45 2011 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _eauthor. _941759 |
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| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a4th ed | ||
| 263 | _a1701 | ||
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_a612p _bcol ill _c28cm |
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_aAdvertising. _91363 |
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_aSales promotion. _92166 |
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_aCommunication in marketing. _92167 |
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_aBelch, Michael A., _eauthor. _92168 |
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