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_c120038 _d120038 |
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001 | 12543144 | ||
005 | 20191126120849.0 | ||
008 | 010924s2003 njua b 001 0 eng | ||
010 | _a 2001052095 | ||
020 | _a0130355496 | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.125 _b.L54 2013 |
082 | 0 | 0 |
_a658.8/02/0285 _221 |
100 | 1 |
_aLilien, Gary L., _d1946- _941718 |
|
245 | 1 | 0 |
_aMarketing engineering : _bcomputer-assisted marketing analysis and planning / _cGary L. Lilien, Arvind Rangaswamy. |
250 | _a2nd ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2013. |
||
300 |
_axxiv, 518 p. : _bill. ; _c26 cm. |
||
500 | _aText supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. | ||
504 | _aIncludes bibliographical references (p. [481]-497) and indexes. | ||
650 | 0 |
_aMarketing _xData processing. _941719 |
|
650 | 0 |
_aMarketing _xDecision making _xMathematical models. _941720 |
|
650 | 0 |
_aMarketing _xDecision making _xData processing. _941721 |
|
700 | 1 |
_aRangaswamy, Arvind. _941722 |
|
906 |
_a0 _bvip _corignew _d1 _eocip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |