000 01567cam a2200325 a 4500
999 _c119633
_d119633
001 15724277
003 KEPU
005 20191106092336.0
008 090504s2010 maua b 001 0 eng
010 _a 2009018157
020 _a9780136078289 (alk. paper)
020 _a0136078281 (alk. paper)
020 _a9780137042869 (International ed.)
020 _a0137042868 (International ed.)
035 _a(OCoLC)ocn297146328
040 _aDLC
_cTUK
_dDLC
050 0 0 _aHD30.28
_b.C68 2010
100 1 _aCoulter, Mary K.
_941255
245 1 0 _aStrategic management in action /
_cMary Coulter.
250 _a5th ed.
260 _aBoston :
_bPrentice Hall,
_cc2010.
300 _axix, 311 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
505 0 _aIntroducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
650 0 _aStrategic planning.
_9338
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK