000 | 01567cam a2200325 a 4500 | ||
---|---|---|---|
999 |
_c119633 _d119633 |
||
001 | 15724277 | ||
003 | KEPU | ||
005 | 20191106092336.0 | ||
008 | 090504s2010 maua b 001 0 eng | ||
010 | _a 2009018157 | ||
020 | _a9780136078289 (alk. paper) | ||
020 | _a0136078281 (alk. paper) | ||
020 | _a9780137042869 (International ed.) | ||
020 | _a0137042868 (International ed.) | ||
035 | _a(OCoLC)ocn297146328 | ||
040 |
_aDLC _cTUK _dDLC |
||
050 | 0 | 0 |
_aHD30.28 _b.C68 2010 |
100 | 1 |
_aCoulter, Mary K. _941255 |
|
245 | 1 | 0 |
_aStrategic management in action / _cMary Coulter. |
250 | _a5th ed. | ||
260 |
_aBoston : _bPrentice Hall, _cc2010. |
||
300 |
_axix, 311 p. : _bill. ; _c26 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aIntroducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits. | |
650 | 0 |
_aStrategic planning. _9338 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |