| 000 | 01436cam a2200361 i 4500 | ||
|---|---|---|---|
| 999 |
_c117056 _d117056 |
||
| 001 | 16520501 | ||
| 003 | KEPU | ||
| 005 | 20190903141201.0 | ||
| 008 | 101027s2012 nyua b 001 0 eng | ||
| 010 | _a 2010940142 | ||
| 020 | _a9780078028915 (pbk.) acidfree paper | ||
| 020 | _a0078028914 (pbk.) acidfree paper | ||
| 035 | _a(OCoLC)ocn741761082 | ||
| 040 |
_aVVX _cVVX _dBTCTA _dDLC _erda |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5821 _bA48 2012 |
| 100 | 1 |
_aArens, William F. _91364 |
|
| 245 | 1 | 0 |
_aAdvertising / _cWilliam F. Arens, David H. Schaefer, Michael Weigold. |
| 246 | 1 | 4 | _aM: advertising |
| 300 |
_axiii, 498 pages : _bcolor illustrations ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (pages 458-473) and indexes. | ||
| 650 | 0 |
_aAdvertising. _91363 |
|
| 700 | 1 |
_aSchaefer, David H. _937149 |
|
| 700 | 1 |
_aWeigold, Michael F., _d1958- _937150 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1205/2010940142-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1205/2010940142-t.html |
| 906 |
_a7 _bcbc _ccopycat _d3 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _hHF5821 _i.A74A48 2012 |
||