| 000 | 01082cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 17384742 | ||
| 003 | KEPU | ||
| 005 | 20170313103622.0 | ||
| 008 | 120713s2013 nyua b 001 0 eng | ||
| 010 | _a 2012028086 | ||
| 020 | _a9780077861056 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P38 2008 |
| 100 | 1 |
_aPeter, J. Paul. _91754 |
|
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a11th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Irwin, _cc2013. |
||
| 300 |
_axvii, 796 p. : _bill. (some col.) ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _932652 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _932653 |
|
| 700 | 1 |
_aDonnelly, James H. _9392 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _hHF5415.13 _i.P38 2008 |
||
| 999 |
_c114135 _d114135 |
||