000			04043nam a22005295i 4500
001			978-90-481-3987-3
003			DE-He213
005			20140220084600.0
007			cr nn 008mamaa
008			100721s2010 ne | s |||| 0|eng d
020			_a9789048139873 _9978-90-481-3987-3
024	7		_a10.1007/978-90-481-3987-3 _2doi
050		4	_aGE300-350
072		7	_aRNF _2bicssc
072		7	_aTEC010000 _2bisacsh
082	0	4	_a333.7 _223
100	1		_aJurin, Richard R. _eauthor.
245	1	0	_aEnvironmental Communication. Second Edition _h[electronic resource] : _bSkills and Principles for Natural Resource Managers, Scientists, and Engineers. / _cby Richard R. Jurin, Donny Roush, K. Jeffrey Danter.
264		1	_aDordrecht : _bSpringer Netherlands : _bImprint: Springer, _c2010.
300			_aXXIII, 310p. 18 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aPrinciples of Environmental Communication -- Understanding the World Around Us -- Communicating About the Environment -- Developing Your Environmental Literacy -- Investigating Environmental Issues -- Communication Planning -- Planning Environmental Communications -- Analyzing Your Audience -- Evaluating Your Messages’ Effects -- Characterizing the Mass Media -- Highlighting Useful Media -- Skills Building and Practical Applications -- Grouping Together Well -- Differing Ways of Thinking and Doing -- Communicating Across Cultures -- Speaking to an Audience -- Communicating Without Words -- Using Visual Aids -- Dealing with the News Media -- Managing Conflict -- Communicating About Risk -- Learning from Marketing and Public Relations -- Walking the Talk of Green Business and Sustainability.
520			_aEnvironmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner. "This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan. "All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan
650		0	_aEnvironmental sciences.
650		0	_aInformation systems.
650		0	_aEnvironmental management.
650		0	_aEnvironmental Medicine.
650		0	_aBusiness planning.
650		0	_aMass media.
650	1	4	_aEnvironment.
650	2	4	_aEnvironmental Management.
650	2	4	_aEnvironmental Health.
650	2	4	_aOrganization/Planning.
650	2	4	_aInformation Systems and Communication Service.
650	2	4	_aMedia Management.
700	1		_aRoush, Donny. _eauthor.
700	1		_aDanter, K. Jeffrey. _eauthor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9789048139866
856	4	0	_uhttp://dx.doi.org/10.1007/978-90-481-3987-3
912			_aZDB-2-EES
999			_c113472 _d113472