000			05030nam a22005055i 4500
001			978-3-642-15606-9
003			DE-He213
005			20140220084546.0
007			cr nn 008mamaa
008			101004s2010 gw | s |||| 0|eng d
020			_a9783642156069 _9978-3-642-15606-9
024	7		_a10.1007/978-3-642-15606-9 _2doi
050		4	_aTA329-348
050		4	_aTA640-643
072		7	_aTBJ _2bicssc
072		7	_aMAT003000 _2bisacsh
082	0	4	_a519 _223
100	1		_aCasillas, Jorge. _eeditor.
245	1	0	_aMarketing Intelligent Systems Using Soft Computing _h[electronic resource] : _bManagerial and Research Applications / _cedited by Jorge Casillas, Francisco J. Martínez-López.
264		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2010.
300			_aXIV, 478 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aStudies in Fuzziness and Soft Computing, _x1434-9922 ; _v258
505	0		_aEssays -- Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners -- Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers -- Observations on Soft Computing in Marketing -- Soft Computing Methods in Marketing: Phenomena and Management Problems -- User-Generated Content: The “Voice of the Customer” in the 21st Century -- Fuzzy Networks -- KDD: Applying in Marketing Practice Using Point of Sale Information -- Marketing – Sales Interface and the Role of KDD -- Segmentation and Targeting -- Applying Soft Cluster Analysis Techniques to Customer Interaction Information -- Marketing Intelligent System for Customer Segmentation -- Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing -- Collective Intelligence in Marketing -- Marketing Modelling -- Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation -- Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules -- Fuzzy–Evolutionary Modeling of Customer Behavior for Business Intelligence -- Communication/Direct Marketing -- An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management -- Direct Marketing Based on a Distributed Intelligent System -- Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm -- Product -- Designing Optimal Products: Algorithms and Systems -- PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs -- A Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice -- E-Commerce -- Decision Making in Multiagent Web Services Based on Soft Computing -- Dynamic Price Forecasting in Simultaneous Online Art Auctions -- Analysing Incomplete Consumer Web Data Using the Classification and Ranking Belief Simplex (Probabilistic Reasoning and Evolutionary Computation).
520			_aThe success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable and creative step forward in this respect. The editorial project has especially focused on the so-called Marketing Intelligent Systems, a cutting-edge category for marketing management support that focuses on a sophisticated treatment of knowledge by Soft Computing and other machine learning techniques. The reader will find smart reflections on this general theme from diverse world-leading marketing academics through short essays, and a collection of chapters devoted to a variety of applications – segmentation, modeling, e-commerce, etc. – using different technologies such as clustering, evolutionary algorithms, multi-agent systems, or fuzzy logic.
650		0	_aEngineering.
650		0	_aArtificial intelligence.
650		0	_aEngineering mathematics.
650		0	_aMarketing.
650	1	4	_aEngineering.
650	2	4	_aAppl.Mathematics/Computational Methods of Engineering.
650	2	4	_aArtificial Intelligence (incl. Robotics).
650	2	4	_aMarketing.
700	1		_aMartínez-López, Francisco J. _eeditor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783642156052
830		0	_aStudies in Fuzziness and Soft Computing, _x1434-9922 ; _v258
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-642-15606-9
912			_aZDB-2-ENG
999			_c112678 _d112678