000 03044nam a22005295i 4500
001 978-3-642-13393-0
003 DE-He213
005 20140220084538.0
007 cr nn 008mamaa
008 100825s2010 gw | s |||| 0|eng d
020 _a9783642133930
_9978-3-642-13393-0
024 7 _a10.1007/978-3-642-13393-0
_2doi
050 4 _aHD30.23
072 7 _aKJT
_2bicssc
072 7 _aKJMD
_2bicssc
072 7 _aBUS049000
_2bisacsh
082 0 4 _a658.40301
_223
100 1 _aWiehenbrauk, Daniela.
_eauthor.
245 1 0 _aCollaborative Promotions
_h[electronic resource] :
_bOptimizing Retail Supply Chains with Upstream Informaton Sharing /
_cby Daniela Wiehenbrauk.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg :
_bImprint: Springer,
_c2010.
300 _aXX, 153p. 46 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aLecture Notes in Economics and Mathematical Systems,
_x0075-8442 ;
_v643
505 0 _aPromotions and Collaboration in Retailing -- Literature Review -- Retailer Competition -- Empirical Analysis -- Conclusion and Managerial Insights.
520 _aPromotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.
650 0 _aEconomics.
650 0 _aMathematical statistics.
650 0 _aEconomics, Mathematical.
650 0 _aMarketing.
650 0 _aOperations research.
650 1 4 _aEconomics/Management Science.
650 2 4 _aOperation Research/Decision Theory.
650 2 4 _aMarketing.
650 2 4 _aGame Theory/Mathematical Methods.
650 2 4 _aProduction/Logistics/Supply Chain Management.
650 2 4 _aStatistical Theory and Methods.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783642133923
830 0 _aLecture Notes in Economics and Mathematical Systems,
_x0075-8442 ;
_v643
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-642-13393-0
912 _aZDB-2-SBE
999 _c112247
_d112247