000 | 03044nam a22005295i 4500 | ||
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001 | 978-3-642-13393-0 | ||
003 | DE-He213 | ||
005 | 20140220084538.0 | ||
007 | cr nn 008mamaa | ||
008 | 100825s2010 gw | s |||| 0|eng d | ||
020 |
_a9783642133930 _9978-3-642-13393-0 |
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024 | 7 |
_a10.1007/978-3-642-13393-0 _2doi |
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050 | 4 | _aHD30.23 | |
072 | 7 |
_aKJT _2bicssc |
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072 | 7 |
_aKJMD _2bicssc |
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072 | 7 |
_aBUS049000 _2bisacsh |
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082 | 0 | 4 |
_a658.40301 _223 |
100 | 1 |
_aWiehenbrauk, Daniela. _eauthor. |
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245 | 1 | 0 |
_aCollaborative Promotions _h[electronic resource] : _bOptimizing Retail Supply Chains with Upstream Informaton Sharing / _cby Daniela Wiehenbrauk. |
264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2010. |
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300 |
_aXX, 153p. 46 illus. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
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490 | 1 |
_aLecture Notes in Economics and Mathematical Systems, _x0075-8442 ; _v643 |
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505 | 0 | _aPromotions and Collaboration in Retailing -- Literature Review -- Retailer Competition -- Empirical Analysis -- Conclusion and Managerial Insights. | |
520 | _aPromotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer. | ||
650 | 0 | _aEconomics. | |
650 | 0 | _aMathematical statistics. | |
650 | 0 | _aEconomics, Mathematical. | |
650 | 0 | _aMarketing. | |
650 | 0 | _aOperations research. | |
650 | 1 | 4 | _aEconomics/Management Science. |
650 | 2 | 4 | _aOperation Research/Decision Theory. |
650 | 2 | 4 | _aMarketing. |
650 | 2 | 4 | _aGame Theory/Mathematical Methods. |
650 | 2 | 4 | _aProduction/Logistics/Supply Chain Management. |
650 | 2 | 4 | _aStatistical Theory and Methods. |
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9783642133923 |
830 | 0 |
_aLecture Notes in Economics and Mathematical Systems, _x0075-8442 ; _v643 |
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856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-642-13393-0 |
912 | _aZDB-2-SBE | ||
999 |
_c112247 _d112247 |