| 000 | 02748nam a22004815i 4500 | ||
|---|---|---|---|
| 001 | 978-3-540-88349-4 | ||
| 003 | DE-He213 | ||
| 005 | 20140220084521.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 110509s2010 gw | s |||| 0|eng d | ||
| 020 |
_a9783540883494 _9978-3-540-88349-4 |
||
| 024 | 7 |
_a10.1007/978-3-540-88349-4 _2doi |
|
| 050 | 4 | _aHD28-70 | |
| 072 | 7 |
_aKJM _2bicssc |
|
| 072 | 7 |
_aBUS041000 _2bisacsh |
|
| 082 | 0 | 4 |
_a650 _223 |
| 100 | 1 |
_aFog, Klaus. _eauthor. |
|
| 245 | 1 | 0 |
_aStorytelling _h[electronic resource] : _bBranding in Practice / _cby Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette. |
| 250 | _aSecond Edition. | ||
| 264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2010. |
|
| 300 |
_a254 p. 28 illus., 26 illus. in color. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _bPDF _2rda |
||
| 505 | 0 | _aBranding Through Storytelling -- Branding Through Storytelling -- The Toolbox -- The Four Elements of Storytelling -- Storytelling in Business -- The Company Core Story -- Authentic Raw Material for Storytelling -- Storytelling Applied -- Storytelling as a Management Tool -- Storytelling in Advertising -- When Storytelling Becomes Dialogue -- The Media as a Storytelling Partner -- Tearing Down the Walls. | |
| 520 | _aAs a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aIndustrial management. | |
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aManagement/Business for Professionals. |
| 650 | 2 | 4 | _aMarketing. |
| 700 | 1 |
_aBudtz, Christian. _eauthor. |
|
| 700 | 1 |
_aMunch, Philip. _eauthor. |
|
| 700 | 1 |
_aBlanchette, Stephen. _eauthor. |
|
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783540883487 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-540-88349-4 |
| 912 | _aZDB-2-SBE | ||
| 999 |
_c111279 _d111279 |
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