000 02546nam a22004695i 4500
001 978-3-642-21236-9
003 DE-He213
005 20140220083803.0
007 cr nn 008mamaa
008 110714s2011 gw | s |||| 0|eng d
020 _a9783642212369
_9978-3-642-21236-9
024 7 _a10.1007/978-3-642-21236-9
_2doi
050 4 _aHD28-70
072 7 _aKJM
_2bicssc
072 7 _aBUS041000
_2bisacsh
082 0 4 _a650
_223
100 1 _aViardot, Eric.
_eauthor.
245 1 4 _aThe Timeless Principles of Successful Business Strategy
_h[electronic resource] /
_cby Eric Viardot.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg,
_c2011.
300 _aIX, 91 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aManagement for Professionals
505 0 _aStrategic Design -- Customers -- Environment and Competitors -- Capabilities -- Structure -- Operation -- Innovation Choice -- Maneuvering Change -- Growth -- Execution and Humility.
520 _aIn recent times, a number of business leaders have forgotten the fundamental rules of business strategy. Consequently they have led their companies to collapse, provoking an economic and financial crisis. Obsessed with short-term returns, they have overlooked the fact that the real purpose of corporate strategy is not only to make quick profit but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years and more. They provide the material for this clear and concise book, which presents ten lessons that detail the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.
650 0 _aEconomics.
650 0 _aIndustrial management.
650 0 _aBusiness planning.
650 1 4 _aEconomics/Management Science.
650 2 4 _aManagement/Business for Professionals.
650 2 4 _aOrganization/Planning.
650 2 4 _aBusiness/Management Science, general.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783642212352
830 0 _aManagement for Professionals
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-642-21236-9
912 _aZDB-2-SBE
999 _c107932
_d107932