000 02754nam a22004815i 4500
001 978-3-642-19266-1
003 DE-He213
005 20140220083755.0
007 cr nn 008mamaa
008 110802s2011 gw | s |||| 0|eng d
020 _a9783642192661
_9978-3-642-19266-1
024 7 _a10.1007/978-3-642-19266-1
_2doi
050 4 _aHD28-70
072 7 _aKJM
_2bicssc
072 7 _aBUS041000
_2bisacsh
082 0 4 _a650
_223
100 1 _aHelm, Sabrina.
_eeditor.
245 1 0 _aReputation Management
_h[electronic resource] /
_cedited by Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg,
_c2011.
300 _aVIII, 300 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aManagement for Professionals
505 0 _aIntroduction -- Approaching Corporate Reputation -- Measures and Impacts -- Reputation Management in Practice -- Future Trends of Reputation Management.
520 _aReputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
650 0 _aEconomics.
650 0 _aIndustrial management.
650 0 _aMarketing.
650 1 4 _aEconomics/Management Science.
650 2 4 _aManagement/Business for Professionals.
650 2 4 _aMarketing.
700 1 _aLiehr-Gobbers, Kerstin.
_eeditor.
700 1 _aStorck, Christopher.
_eeditor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783642192654
830 0 _aManagement for Professionals
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-642-19266-1
912 _aZDB-2-SBE
999 _c107509
_d107509