000			02188nam a22004335i 4500
001			978-1-4302-3591-0
003			DE-He213
005			20140220083717.0
007			cr nn 008mamaa
008			111212s2011 xxu| s |||| 0|eng d
020			_a9781430235910 _9978-1-4302-3591-0
024	7		_a10.1007/978-1-4302-3591-0 _2doi
050		4	_aQA75.5-76.95
072		7	_aUY _2bicssc
072		7	_aCOM014000 _2bisacsh
082	0	4	_a004 _223
100	1		_aKostojohn, Scott. _eauthor.
245	1	0	_aCRM Fundamentals _h[electronic resource] / _cby Scott Kostojohn, Mathew Johnson, Brian Paulen.
264		1	_aBerkeley, CA : _bApress : _bImprint: Apress, _c2011.
300			_aXIV, 248 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
520			_aCRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.   Written by  senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.
650		0	_aComputer science.
650		0	_aInformation systems.
650	1	4	_aComputer Science.
650	2	4	_aComputer Science, general.
650	2	4	_aInformation Systems and Communication Service.
700	1		_aJohnson, Mathew. _eauthor.
700	1		_aPaulen, Brian. _eauthor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9781430235903
856	4	0	_uhttp://dx.doi.org/10.1007/978-1-4302-3591-0
912			_aZDB-2-CWD
999			_c105399 _d105399