| 000 | 02441nam a22004095i 4500 | ||
|---|---|---|---|
| 001 | 978-1-4302-3301-5 | ||
| 003 | DE-He213 | ||
| 005 | 20140220083716.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 110817s2011 xxu| s |||| 0|eng d | ||
| 020 |
_a9781430233015 _9978-1-4302-3301-5 |
||
| 024 | 7 |
_a10.1007/978-1-4302-3301-5 _2doi |
|
| 050 | 4 | _aQA75.5-76.95 | |
| 072 | 7 |
_aUY _2bicssc |
|
| 072 | 7 |
_aCOM014000 _2bisacsh |
|
| 082 | 0 | 4 |
_a004 _223 |
| 100 | 1 |
_aWooldridge, Dave. _eauthor. |
|
| 245 | 1 | 4 |
_aThe Business of iPhone and iPad App Development _h[electronic resource] : _bMaking and Marketing Apps That Succeed / _cby Dave Wooldridge, Michael Schneider. |
| 250 | _aSecond Edition. | ||
| 264 | 1 |
_aBerkeley, CA : _bApress : _bImprint: Apress, _c2011. |
|
| 300 |
_a480 p. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 520 | _aThe phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! | ||
| 650 | 0 | _aComputer science. | |
| 650 | 1 | 4 | _aComputer Science. |
| 650 | 2 | 4 | _aComputer Science, general. |
| 700 | 1 |
_aSchneider, Michael. _eauthor. |
|
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9781430233008 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-1-4302-3301-5 |
| 912 | _aZDB-2-CWD | ||
| 999 |
_c105347 _d105347 |
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