| 000 | 02830nam a22005055i 4500 | ||
|---|---|---|---|
| 001 | 978-3-7908-2769-9 | ||
| 003 | DE-He213 | ||
| 005 | 20140220083332.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 111221s2012 gw | s |||| 0|eng d | ||
| 020 |
_a9783790827699 _9978-3-7908-2769-9 |
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| 024 | 7 |
_a10.1007/978-3-7908-2769-9 _2doi |
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| 050 | 4 | _aHF5415.1265 | |
| 072 | 7 |
_aUF _2bicssc |
|
| 072 | 7 |
_aKJE _2bicssc |
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| 072 | 7 |
_aCOM064000 _2bisacsh |
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| 072 | 7 |
_aBUS090000 _2bisacsh |
|
| 082 | 0 | 4 |
_a658.872 _223 |
| 100 | 1 |
_aPfeiffer, Jella. _eauthor. |
|
| 245 | 1 | 0 |
_aInteractive Decision Aids in E-Commerce _h[electronic resource] / _cby Jella Pfeiffer. |
| 264 | 1 |
_aHeidelberg : _bPhysica-Verlag HD, _c2012. |
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| 300 |
_aXXII, 248p. 88 illus. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
||
| 490 | 1 |
_aContributions to Management Science, _x1431-1941 |
|
| 520 | _aThis book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers’ satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers’ decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior | ||
| 650 | 0 | _aComputer science. | |
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aComputer Science. |
| 650 | 2 | 4 | _ae-Commerce/e-business. |
| 650 | 2 | 4 | _aUser Interfaces and Human Computer Interaction. |
| 650 | 2 | 4 | _aInnovation/Technology Management. |
| 650 | 2 | 4 | _aMarketing. |
| 650 | 2 | 4 | _aBusiness/Management Science, general. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783790827682 |
| 830 | 0 |
_aContributions to Management Science, _x1431-1941 |
|
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-7908-2769-9 |
| 912 | _aZDB-2-SBE | ||
| 999 |
_c103952 _d103952 |
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