000 | 03022nam a22005055i 4500 | ||
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001 | 978-3-642-32150-4 | ||
003 | DE-He213 | ||
005 | 20140220083323.0 | ||
007 | cr nn 008mamaa | ||
008 | 120806s2012 gw | s |||| 0|eng d | ||
020 |
_a9783642321504 _9978-3-642-32150-4 |
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024 | 7 |
_a10.1007/978-3-642-32150-4 _2doi |
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050 | 4 | _aHD62.6 | |
050 | 4 | _aHD60-60.5 | |
072 | 7 |
_aKJVX _2bicssc |
|
072 | 7 |
_aBUS074000 _2bisacsh |
|
082 | 0 | 4 |
_a658.048 _223 |
100 | 1 |
_aMichelini, Laura. _eauthor. |
|
245 | 1 | 0 |
_aSocial Innovation and New Business Models _h[electronic resource] : _bCreating Shared Value in Low-Income Markets / _cby Laura Michelini. |
264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2012. |
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300 |
_aX, 80 p. 15 illus. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
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490 | 1 |
_aSpringerBriefs in Business, _x2191-5482 |
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505 | 0 | _aInnovation for Social Change -- Corporate Social Entrepreneurship and New Business Models -- New Social Product Development: The Process and Critical Success Factors -- Case Studies Analysis. | |
520 | _aExtreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation: social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication. | ||
650 | 0 | _aEconomics. | |
650 | 0 | _aIndustrial management. | |
650 | 0 | _aEntrepreneurship. | |
650 | 1 | 4 | _aEconomics/Management Science. |
650 | 2 | 4 | _aNon-Profit Enterprises/Corporate Social Responsibility. |
650 | 2 | 4 | _aEmerging Markets/Globalization. |
650 | 2 | 4 | _aInnovation/Technology Management. |
650 | 2 | 4 | _aEntrepreneurship. |
650 | 2 | 4 | _aManagement/Business for Professionals. |
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9783642321498 |
830 | 0 |
_aSpringerBriefs in Business, _x2191-5482 |
|
856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-642-32150-4 |
912 | _aZDB-2-SBE | ||
999 |
_c103458 _d103458 |