000 03022nam a22005055i 4500
001 978-3-642-32150-4
003 DE-He213
005 20140220083323.0
007 cr nn 008mamaa
008 120806s2012 gw | s |||| 0|eng d
020 _a9783642321504
_9978-3-642-32150-4
024 7 _a10.1007/978-3-642-32150-4
_2doi
050 4 _aHD62.6
050 4 _aHD60-60.5
072 7 _aKJVX
_2bicssc
072 7 _aBUS074000
_2bisacsh
082 0 4 _a658.048
_223
100 1 _aMichelini, Laura.
_eauthor.
245 1 0 _aSocial Innovation and New Business Models
_h[electronic resource] :
_bCreating Shared Value in Low-Income Markets /
_cby Laura Michelini.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg :
_bImprint: Springer,
_c2012.
300 _aX, 80 p. 15 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSpringerBriefs in Business,
_x2191-5482
505 0 _aInnovation for Social Change -- Corporate Social Entrepreneurship and New Business Models -- New Social Product Development: The Process and Critical Success Factors -- Case Studies Analysis.
520 _aExtreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation: social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication.
650 0 _aEconomics.
650 0 _aIndustrial management.
650 0 _aEntrepreneurship.
650 1 4 _aEconomics/Management Science.
650 2 4 _aNon-Profit Enterprises/Corporate Social Responsibility.
650 2 4 _aEmerging Markets/Globalization.
650 2 4 _aInnovation/Technology Management.
650 2 4 _aEntrepreneurship.
650 2 4 _aManagement/Business for Professionals.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783642321498
830 0 _aSpringerBriefs in Business,
_x2191-5482
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-642-32150-4
912 _aZDB-2-SBE
999 _c103458
_d103458