000 04746nam a22005295i 4500
001 978-3-642-28848-7
003 DE-He213
005 20140220083314.0
007 cr nn 008mamaa
008 120519s2012 gw | s |||| 0|eng d
020 _a9783642288487
_9978-3-642-28848-7
024 7 _a10.1007/978-3-642-28848-7
_2doi
050 4 _aTA177.4-185
072 7 _aTBC
_2bicssc
072 7 _aKJMV
_2bicssc
072 7 _aTEC000000
_2bisacsh
082 0 4 _a658.5
_223
100 1 _aSommer, Axel.
_eauthor.
245 1 0 _aManaging Green Business Model Transformations
_h[electronic resource] /
_cby Axel Sommer.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg :
_bImprint: Springer,
_c2012.
300 _aXXVI, 402 p. 62 illus., 35 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSustainable Production, Life Cycle Engineering and Management,
_x2194-0541
505 0 _aPart I – Introduction -- The Emergence of Green Business Models -- Purpose of this Work and Research Approach -- Part II – Theoretical Foundation of Green Business Model Transformations -- Environmental Sustainability in Business -- The Business Model Concept as a Unit of Analysis for Management Science -- Towards a Taxonomy of Green Business Models.-  Organisations, Change, and Innovation -- Part III – Towards a Practical Management Approach -- A Survey on Green Business Model Transformations -- Managerial Implications of Survey Results -- Managing Green Business Model Transformations – A Framework for Management Practice -- Part IV – Conclusion and Outlook -- Conclusion and Outlook.
520 _aEnvironmental sustainability creates both tremendous business opportunities and formidable threats to established companies across virtually all industry sectors. Yet many companies tackle the issue in a superficial or passive way through increased environmental reporting, the use of “greenspeak” in their corporate communication activities or isolated efforts to create green products or reduce pollution. In contrast, there are a small but increasing number of firms that employ a holistic approach to sustainability and consider fundamental changes to their existing business models. By ignoring the opportunities of Green Business Model Transformations, companies exclude themselves from a large variety of potential means to create economic value. In addition to ordinary product and process innovations, they can change “the rules of the game” within an industry towards environmental sustainability. This can facilitate the commercialisation of new green products that would not be competitive otherwise targeting new customer segments with previously unmet needs improved economics of value creation by developing a green architecture of the firm and its business network Green Business Model Transformations, however, are challenging ventures in many respects: Firstly, it is difficult to develop and accurately assess the prospects of new, green business models due to uncertainties and inherent complex systemic characteristics. It can therefore be very challenging for individual managers of established companies to question the status quo and seize new, green opportunities. The implementation of Green Business Model Transformations therefore requires strong change capabilities: The stakes are high, many otherwise disconnected parts of the organisation are involved, and the subject matter is complex in nature. As a result, there is a great need for guidance in management practice that current research does not address. This publication aims to fill this gap with a general approach to Managing Green Business Model Transformations by defining a process to evaluate green business models and providing a methodology for their realisation.
650 0 _aEngineering.
650 0 _aEngineering economy.
650 0 _aSustainable development.
650 0 _aIndustrial management.
650 0 _aBusiness planning.
650 1 4 _aEngineering.
650 2 4 _aEngineering Economics, Organization, Logistics, Marketing.
650 2 4 _aInnovation/Technology Management.
650 2 4 _aSustainable Development.
650 2 4 _aOrganization/Planning.
650 2 4 _aManagement/Business for Professionals.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783642288470
830 0 _aSustainable Production, Life Cycle Engineering and Management,
_x2194-0541
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-642-28848-7
912 _aZDB-2-ENG
999 _c102905
_d102905