000 03600nam a22004575i 4500
001 978-3-642-24725-5
003 DE-He213
005 20140220083304.0
007 cr nn 008mamaa
008 111021s2012 gw | s |||| 0|eng d
020 _a9783642247255
_9978-3-642-24725-5
024 7 _a10.1007/978-3-642-24725-5
_2doi
050 4 _aHD28-70
072 7 _aKJC
_2bicssc
072 7 _aBUS041000
_2bisacsh
082 0 4 _a658.4092
_223
100 1 _aGrünig, Rudolf.
_eauthor.
245 1 0 _aDeveloping International Strategies
_h[electronic resource] :
_bGoing and Being International for Medium-sized Companies /
_cby Rudolf Grünig, Dirk Morschett.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg,
_c2012.
300 _aXXIV, 368 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aIntroduction -- Internationalization: Facts and Figures About Internationalization -- Drivers of Internationalization for Companies -- Strategic Planning in General and in the International Context: Strategic Planning in General -- Strategic Planning of a Domestic Company as the Starting Point for Going International -- Introduction to Strategic Planning in the International Context -- Strategies for Going International for New Markets: Evaluating New Markets -- Evaluating Market Entry Modes -- Developing an Internationalization Strategy for New Markets -- Strategies for Going International for Production and Sourcing: Evaluating New Production and Sourcing Locations -- Evaluating Foreign Operation Modes -- Developing an Internationalization Strategy for Production and Sourcing -- Strategies for Being International: Determining the Level of Integration and Responsiveness -- Defining the Strategic Businesses -- Defining the Strategic Objectives -- Determining the Level of Standardization and Differentiation of Market Offers -- Configuring the Value Creation Process and Determining the Operation Modes -- The Process of Strategic Planning in an International Company -- Closing Remarks.
520 _aThe internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.
650 0 _aEconomics.
650 0 _aIndustrial management.
650 0 _aBusiness planning.
650 1 4 _aEconomics/Management Science.
650 2 4 _aBusiness Strategy/Leadership.
650 2 4 _aManagement/Business for Professionals.
650 2 4 _aOrganization/Planning.
700 1 _aMorschett, Dirk.
_eauthor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783642247248
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-642-24725-5
912 _aZDB-2-SBE
999 _c102329
_d102329