000			04825nam a22004695i 4500
001			978-1-4419-9857-6
003			DE-He213
005			20140220083234.0
007			cr nn 008mamaa
008			120208s2012 xxu| s |||| 0|eng d
020			_a9781441998576 _9978-1-4419-9857-6
024	7		_a10.1007/978-1-4419-9857-6 _2doi
050		4	_aQA276-280
072		7	_aPBT _2bicssc
072		7	_aK _2bicssc
072		7	_aBUS061000 _2bisacsh
082	0	4	_a330.015195 _223
100	1		_aFraser, Cynthia. _eauthor.
245	1	0	_aBusiness Statistics for Competitive Advantage with Excel 2010 _h[electronic resource] : _bBasics, Model Building, and Cases / _cby Cynthia Fraser.
250			_a2nd ed. 2012.
264		1	_aNew York, NY : _bSpringer New York : _bImprint: Springer, _c2012.
300			_aXVI, 469p. 357 illus., 354 illus. in color. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aStatistics for Decision Making and Competitive Advantage -- Describing Your Data -- Hypothesis Tests, Confidence Intervals and Simulation to Infer Population Characteristics and Differences -- Quantifying the Influence of Performance Drivers and Forecasting: Regression -- Marketing Sgementation with Descriptive Statistics, Inference, Hypothesis Tests and Regression -- Finance Application: Portfolio Analysis with a Market Index as a Leading Indicator in Simple Linear Regression -- Association between Two Categorical Variables: Contingency Analysis with Chi Square -- Building Multiple Regression Models -- Model Building and Forecasting with Multicollinear Time Series -- Indicator Variables -- Nonlinear Multiple Regression Models --  Indicator Interactions for Segment Differences or Changes in Response -- Logit Regression for Bounded Responses.
520			_aExceptional managers know that they can create competitive advantages by basing decisions on performance response under alternative scenarios.  To create these advantages, managers need to understand how to use statistics to provide information on performance response under alternative scenarios. This updated edition of the popular text helps business students develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2010 with shortcuts, and translate results into implications for decision makers. The author emphasizes communicating results effectively in plain English and with compelling graphics in the form of memos and PowerPoints. Statistics, from basics to sophisticated models, are illustrated with examples using real data such as students will encounter in their roles as managers. A number of examples focus on business in emerging global markets with particular emphasis on China and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. Chapters include screenshots to make it easy to conduct analyses in Excel 2010 with time-saving shortcuts expected in the business world. PivotTables and PivotCharts, used frequently in businesses, are introduced from the start. Monte Carlo simulation is introduced early, as a tool to illustrate the range of possible outcomes from decision makers’ assumptions and underlying uncertainties. Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, autocorrelation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models. Special applications in market segmentation and portfolio analysis are offered, and an introduction to conjoint analysis is included. Nonlinear models are motivated with arguments of diminishing or increasing marginal response, and a chapter on logit regression models introduces models of market share or proportions. The Second Edition includes more explanation of hypothesis tests and confidence intervals, how t, F, and chi square distributions behave.
650		0	_aStatistics.
650		0	_aMathematical statistics.
650		0	_aEconomics _xStatistics.
650	1	4	_aStatistics.
650	2	4	_aStatistics for Business/Economics/Mathematical Finance/Insurance.
650	2	4	_aStatistics and Computing/Statistics Programs.
650	2	4	_aStatistics, general.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9781441998569
856	4	0	_uhttp://dx.doi.org/10.1007/978-1-4419-9857-6
912			_aZDB-2-SMA
999			_c100602 _d100602