| 000 | 02570nam a22004095i 4500 | ||
|---|---|---|---|
| 001 | 978-1-4302-4015-0 | ||
| 003 | DE-He213 | ||
| 005 | 20140220083230.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 120713s2012 xxu| s |||| 0|eng d | ||
| 020 |
_a9781430240150 _9978-1-4302-4015-0 |
||
| 024 | 7 |
_a10.1007/978-1-4302-4015-0 _2doi |
|
| 050 | 4 | _aHF4999.2-6182 | |
| 050 | 4 | _aHD28-70 | |
| 072 | 7 |
_aKJ _2bicssc |
|
| 072 | 7 |
_aBUS042000 _2bisacsh |
|
| 082 | 0 | 4 |
_a650 _223 |
| 100 | 1 |
_aWeller, Bart. _eauthor. |
|
| 245 | 1 | 4 |
_aThe Definitive Guide to Google AdWords _h[electronic resource] : _bCreate Versatile and Powerful Marketing and Advertising Campaigns / _cby Bart Weller, Lori Calcott. |
| 264 | 1 |
_aBerkeley, CA : _bApress : _bImprint: Apress, _c2012. |
|
| 300 |
_aXX, 388 p. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _bPDF _2rda |
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| 520 | _aThere is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aBusiness/Management Science, general. |
| 700 | 1 |
_aCalcott, Lori. _eauthor. |
|
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9781430240143 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-1-4302-4015-0 |
| 912 | _aZDB-2-CWD | ||
| 999 |
_c100357 _d100357 |
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