|
|
1.
|
Management of the Fuzzy Front End of Innovation [electronic resource] / edited by Oliver Gassmann, Fiona Schweitzer.
by Gassmann, Oliver [editor.] | Schweitzer, Fiona [editor.] | SpringerLink (Online service). Source: Springer eBooksMaterial type:  Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
|
|
|
2.
|
Product Variety in Automotive Industry [electronic resource] : Understanding Niche Markets in America / by Marco Guerzoni.
by Guerzoni, Marco [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
|
|
|
3.
|
Mixed Method Research Design [electronic resource] : An Application in Consumer-Brand Relationships (CBR) / by S. Sreejesh, Sanjay Mohapatra.
by Sreejesh, S [author.] | Mohapatra, Sanjay [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
|
|
|
4.
|
Current Trends in Eye Tracking Research [electronic resource] / edited by Mike Horsley, Matt Eliot, Bruce Allen Knight, Ronan Reilly.
by Horsley, Mike [editor.] | Eliot, Matt [editor.] | Knight, Bruce Allen [editor.] | Reilly, Ronan [editor.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
|
|
|
5.
|
Marketing Cases from Emerging Markets [electronic resource] / edited by Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis.
by Mutum, Dilip [editor.] | Roy, Sanjit Kumar [editor.] | Kipnis, Eva [editor.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
|
|
|
6.
|
Collaboration in the Australian and Chinese Mobile Telecommunication Markets [electronic resource] / by Yu (Aimee) Zhang.
by Zhang, Yu (Aimee) [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
|
|
|
7.
|
Nature-Based Tourism in Mallorca’s Natural Areas [electronic resource] : The Benefits of Tourism for Natural Areas / by Luisa Wolter.
by Wolter, Luisa [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available
|
|
|
8.
|
The Social Web in the Hotel Industry [electronic resource] : The Impact of the Social Web on the Information Process of German Hotel Guests / by Nadine Chehimi.
by Chehimi, Nadine [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available
|
|
|
9.
|
Online Channel Integration [electronic resource] : Value Creation and Customer Reactions in Online and Physical Stores / by Jochen Binder.
by Binder, Jochen [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available
|
|
|
10.
|
When Luxury Meets Art [electronic resource] : Forms of Collaboration between Luxury Brands and the Arts / by Olga Louisa Kastner.
by Kastner, Olga Louisa [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available
|
|
|
11.
|
The Future of Thermal Comfort in an Energy- Constrained World [electronic resource] / by Tim Law.
by Law, Tim [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Heidelberg : Springer International Publishing : Imprint: Springer, 2013Online access: Click here to access online Availability: No items available
|
|
|
12.
|
Exhibit Marketing and Trade Show Intelligence [electronic resource] : Successful Boothmanship and Booth Design / by Klaus Solberg Søilen.
by Solberg Søilen, Klaus [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013Online access: Click here to access online Availability: No items available
|
|
|
13.
|
Brand Growth Barriers [electronic resource] : Identify, Understand, and Overcome Them / by Ralph Krüger, Andreas Stumpf.
by Krüger, Ralph [author.] | Stumpf, Andreas [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013Online access: Click here to access online Availability: No items available
|
|
|
14.
|
Driving Innovation in Service Organizations [electronic resource] : A Study in the German Airport Industry / by Jessica Scheler.
by Scheler, Jessica [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2013Online access: Click here to access online Availability: No items available
|
|
|
15.
|
Hybrid Value Creation [electronic resource] / by Vivek K. Velamuri.
by Velamuri, Vivek K [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013Online access: Click here to access online Availability: No items available
|
|
|
16.
|
Open Evaluation [electronic resource] : Integrating Users into the Selection of New Product Ideas / by Jörg Haller.
by Haller, Jörg [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013Online access: Click here to access online Availability: No items available
|
|
|
17.
|
Food Consumer Science [electronic resource] : Theories, Methods and Application to the Western Balkans / edited by Dominique Barjolle, Matthew Gorton, Jasna Milošević Đorđević, Žaklina Stojanović.
by Barjolle, Dominique [editor.] | Gorton, Matthew [editor.] | Milošević Đorđević, Jasna [editor.] | Stojanović, Žaklina [editor.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Dordrecht : Springer Netherlands : Imprint: Springer, 2013Online access: Click here to access online Availability: No items available
|
|
|
18.
|
Quantitative Marketing and Marketing Management [electronic resource] : Marketing Models and Methods in Theory and Practice / edited by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt.
by Diamantopoulos, Adamantios [editor.] | Fritz, Wolfgang [editor.] | Hildebrandt, Lutz [editor.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012Online access: Click here to access online Availability: No items available
|
|
|
19.
|
Key Demographics in Retirement Risk Management [electronic resource] / edited by Leroy O Stone.
by Stone, Leroy O [editor.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Dordrecht : Springer Netherlands : Imprint: Springer, 2012Online access: Click here to access online Availability: No items available
|
