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1. Status update : celebrity, publicity, and branding in the social media age / Alice E. Marwick.

by Marwick, Alice Emily.

Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: [Call number: TK5105.8 .M36 2013] (1).
2. Contemporary consumption, consumers and marketing : cases from generations Y and Z / Brendan Canavan.

by Canavan, Brendan [author.].

Edition: 1 Edition.Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Abingdon ; New York : Routledge, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
3. Innovation in branding and advertising communication / edited by Lluís Mas-Manchón.

by Mas Manchón, Lluís [editor.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2021Copyright date: ©2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
4. Employer Branding for Competitive Advantage : Models and Implementation Strategies / Geeta Rana, Shivani Agarwal, Ravindra Sharma.

by Rana, Geeta [editor.] | Agarwal, Shivani [editor.] | Śarmā, Ravīndra [editor.].

Edition: 1st.Material type: book Book; Format: available online remote; Literary form: Not fiction ; Audience: General; Publisher: CRC Press, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
5. City Branding and Promotion : The Strategic Approach / Waldemar Cudny.

by Cudny, Waldemar.

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available

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