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1. The marketing plan : a practitioner's guide / John Westwood.

by Westwood, John, 1947-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 1990 (1992 printing)Availability: Items available for loan: [Call number: HF5415 .13 .W48 1990] (2).
2. The marketing plan : a step by step guide/ John Westwood.

by Westwood, John, 1947-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 1990 (1992 printing)Availability: Items available for loan: [Call number: HF5415.13.W48 1990] (1).

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