Implementing International Services [electronic resource] : A Tailorable Method for Market Assessment, Modularization, and Process Transfer / edited by Tilo Böhmann, Wolfgang Burr, Thomas Herrmann, Helmut Krcmar.
By: Böhmann, Tilo [editor.].
Contributor(s): Burr, Wolfgang [editor.] | Herrmann, Thomas [editor.] | Krcmar, Helmut [editor.] | SpringerLink (Online service).
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BookPublisher: Wiesbaden : Gabler Verlag, 2012Description: VIII, 455p. 109 illus. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783834964458.Subject(s): Economics | Industrial management | Economics/Management Science | Emerging Markets/Globalization | Management/Business for ProfessionalsDDC classification: 381 Online resources: Click here to access online
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Springer eBooksSummary: The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.
The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.
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