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1. Marketing.an introduction Gary Armstrong et al

by Zolghadr, Tirdad.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: CANADA PEARSON 2015Online access: Table of contents only Availability: Items available for loan: [Call number: HF5415.M37 2015] (1).
2. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

by Kim, W. Chan | Mauborgne, Renée.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2005Online access: Table of contents Availability: Items available for loan: [Call number: HF5415.153 .K53 2005] (1).

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