Marketing.an introduction Gary Armstrong et al
Contributor(s): Zolghadr, Tirdad.
Material type: BookPublisher: CANADA PEARSON 2015Description: 105 p : ill. (chiefly col.) ; 20 cm.ISBN: 390570188X (pbk.); 9783905701883 (pbk.).Subject(s): Arts, Modern -- 21st century | Performance art | Market segmentation | Minority consumersOnline resources: Table of contents onlyItem type | Current location | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books | HF5415.M37 2015 (Browse shelf) | Available | CN |
"This publication refers to an exhibition project curated by Tirdad Zolghadar started in Geneva 2004 and is 2006 brought to Tehran"--jrp-ringier.com
Includes bibliographical references (p. 103-105).
General views, Geneva -- Ethnic marketing : an introduction / by Tirdad Zolghadr -- How culture sells : examples from a national and international marketing perspective / by Michaela Kehrer -- Pax Anglo-Americana : a plea for a cosmopolitan history of contemporary art / by Charlotte Bydler -- All artworks -- Actually I don't really think of myself as the Colin Powell of the art world : a discussion with Akram Zaatari, Hassan Khan and Tirdad Zolghadr -- Ethnic marketing in eight easy steps : a short guide on how to turn your barriers into sales opportunities.
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