Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
By: Kim, W. Chan.
Contributor(s): Mauborgne, Renée.
Material type: BookPublisher: Boston, Mass. : Harvard Business School Press, c2005Description: xv, 240 p. : ill. ; 25 cm.ISBN: 1591396190 (hardcover : alk. paper).Subject(s): New products | Market segmentationOnline resources: Table of contentsItem type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
---|---|---|---|---|---|---|---|
General Circulation Books | General Stacks | Non-fiction | HF5415.153 .K53 2005 (Browse shelf) | Available | JM |
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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