Normal view MARC view ISBD view

Consumer behavior / Wayne D. Hoyer, Debbie J. MacInnis.

By: Hoyer, Wayne D.
Contributor(s): MacInnis, Deborah J.
Material type: materialTypeLabelBookPublisher: Boston : Houghton Mifflin, c2004Edition: 3rd ed.Description: xxi, 697 p. : ill. ; 27 cm.ISBN: 0618264825.Subject(s): Consumer behaviorDDC classification: 658.8/342
Tags from this library: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Notes Date due Item holds
General Circulation Books General Circulation Books HF5415.32.H69 2004 (Browse shelf) Available CN
General Circulation Books General Circulation Books General Stacks Non-fiction HF5415.32.H69 2004 (Browse shelf) Available MA
Total holds: 0

Includes bibliographical references (p. 555-656) and indexes.

There are no comments for this item.

Log in to your account to post a comment.

2017 | The Technical University of Kenya Library | +254(020) 2219929, 3341639, 3343672 | library@tukenya.ac.ke | Haile Selassie Avenue