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1. Market-based management : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Online access: Table of contents only Availability: Items available for loan: [Call number: HF5415.13 .B46 2009] (1).
2. Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2001Availability: Items available for loan: [Call number: HF5415. H39 2001] (1).

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