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1. Advertising / William F. Arens, David H. Schaefer, Michael Weigold.

by Arens, William F | Schaefer, David H | Weigold, Michael F, 1958-.

Material type: book Book; Format: print ; Literary form: Not fiction Other title: M: advertising.Online access: Publisher description | Table of contents only Availability: Items available for loan: [Call number: HF5821 A48 2012] (1).
2. Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.

by Arens, William F | Schaefer, David H | Weigold, Michael F, 1958-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Online access: Publisher description | Table of contents only Availability: Items available for loan: [Call number: HF5821.A74 2009] (1).

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