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1. Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins.

by Tull, Donald S | Hawkins, Del I [joint author.].

Edition: 2d ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Macmillan, c1980Availability: Items available for loan: [Call number: HF5415.2.T83 1980] (1).
2. Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins.

by Tull, Donald S | Hawkins, Del I.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : London : Macmillan ; Collier Macmillan, c1990Availability: Items available for loan: [Call number: HF5415.2.T83 1990] (1).

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