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1. Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.

by Dalrymple, Douglas J | Parsons, Leonard J [joint author.].

Edition: 2d ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c1980Availability: Items available for loan: [Call number: HF5415.M37 2000] (2).
2. Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : J. Wiley, c2000Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: [Call number: HF5415.13.D35 2000] (1).

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