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1. Consumer behavior / Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy.

by Berkman, Harold W, c1997 | Lindquist, Jay D | Sirgy, M. Joseph.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1997Availability: Items available for loan: [Call number: HF5415.32 .B47 1997] (1).
2. Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz.

by Vanden Bergh, Bruce G | Katz, Helen E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1999Availability: Items available for loan: [Call number: HF5823 .V36 1999] (1).

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