Building implementable marketing models / Philippe A. Naert and Peter S. H. Leeflang.
By: Naert, P. A.
Contributor(s): Leeflang, P. S. H [joint author.].
Material type:
BookPublisher: Leiden ; Boston : Hingham, Mass. : Martinus Nijhoff Social Sciences Division ; distributed by Kluwer Boston, 1978Description: xii, 406 p. : ill. ; 23 cm.ISBN: 0902076748.Subject(s): Marketing -- Mathematical modelsDDC classification: 658.8/001/51
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HF5415.N213 1978 (Browse shelf) | Available | P.K-OLD LIB |
Total holds: 0
Includes indexes.
Bibliography: p. [374]-394.
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