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College Sports Inc. [electronic resource] : How Commercialism Influences Intercollegiate Athletics / by Frank P. Jozsa Jr.

By: Jozsa Jr., Frank P [author.].
Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookSeries: SpringerBriefs in Economics: Publisher: New York, NY : Springer New York : Imprint: Springer, 2013Description: XIV, 119 p. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781461449690.Subject(s): Economics | Economic policy | Labor economics | Industrial management | Economics/Management Science | Labor Economics | Management/Business for Professionals | Economic PolicyDDC classification: 331 Online resources: Click here to access online
Contents:
Foreword -- Preface -- Acknowledgements -- Chapter 1: Introduction -- Chapter 2: Intercollegiate Athletics -- Chapter 3: Sports Finance.- Chapter 4: Coaches Compensation -- Chapter 5: Student-Athletes Environment -- Chapter 6: Campus Facilities.- Chapter 7: College Sports Business.- Chapter 8: Conclusion.- Appendix.- Bibliography.
In: Springer eBooksSummary: For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.
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Foreword -- Preface -- Acknowledgements -- Chapter 1: Introduction -- Chapter 2: Intercollegiate Athletics -- Chapter 3: Sports Finance.- Chapter 4: Coaches Compensation -- Chapter 5: Student-Athletes Environment -- Chapter 6: Campus Facilities.- Chapter 7: College Sports Business.- Chapter 8: Conclusion.- Appendix.- Bibliography.

For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.

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