Applications in basic marketing.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D
| McCarthy, E. Jerome (Edmund Jerome). Basic marketing
| McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing
.
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Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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Non-fiction | HF5410 .A67 1992 (Browse shelf) | Available | P.K-OLD LIB |
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HF5387.5 S49 2008 Canadian Business and Society Ethics & Responsibilities | HF5387.5.S49 2011 Ethics and Responsibilities | HF5391.6 .A53 2011 Professionalism Skills For Workplace Success | HF5410 .A67 1992 Applications in basic marketing. | HF5410 .P47 2005 Applications i basic marketing: | HF5414.13 .M37 2002 Basic Marketing: a global managerial approach. | HF5415 .A76 2004 Marketing : |
Latest issue consulted: 2004/2005.
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
Earlier selection Decision based on 1990
Title from title page.
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