Managing Corporate Brands [electronic resource] : A new approach to corporate communication / by Marcos Ormeño.
By: Ormeño, Marcos.
Contributor(s): SpringerLink (Online service).
Material type: BookPublisher: Wiesbaden : DUV, 2007Description: digital.ISBN: 9783835095991.Subject(s): Economics | Marketing | Economics/Management Science | MarketingDDC classification: 658.8 Online resources: Click here to access online In: Springer eBooksNo physical items for this record
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