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An Integrative Approach to Innovation Management [electronic resource] : Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness / by Nicolas Zacharias.

By: Zacharias, Nicolas.
Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Wiesbaden : Gabler, 2011Description: digital.ISBN: 9783834970428.Subject(s): Economics | Economics/Management Science | Innovation/Technology ManagementDDC classification: 658.514 Online resources: Click here to access online In: Springer eBooks
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