Advances in Advertising Research (Vol. 2) [electronic resource] : Breaking New Ground in Theory and Practice / edited by Shintaro Okazaki.
By: Okazaki, Shintaro.
Contributor(s): SpringerLink (Online service).
Material type: BookPublisher: Wiesbaden : Gabler, 2011Description: digital.ISBN: 9783834968548.Subject(s): Economics | Marketing | Economics/Management Science | MarketingDDC classification: 658.8 Online resources: Click here to access online In: Springer eBooksNo physical items for this record
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