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The Seven Principles of WOM and Buzz Marketing [electronic resource] : Crossing the Tipping Point / by Panos Mourdoukoutas, George J. Siomkos.

By: Mourdoukoutas, Panos.
Contributor(s): Siomkos, George J | SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010Description: digital.ISBN: 9783642021091.Subject(s): Economics | Industrial management | Marketing | Economics/Management Science | Marketing | Business/Management Science, general | Management/Business for ProfessionalsDDC classification: 658.8 Online resources: Click here to access online In: Springer eBooks
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