International Direct Marketing [electronic resource] : Principles, Best Practices, Marketing Facts / edited by Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas.
By: Krafft, Manfred.
Contributor(s): Hesse, Jürgen | Höfling, Jürgen | Peters, Kay | Rinas, Diane | SpringerLink (Online service).
Material type: BookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2007Description: digital.ISBN: 9783540396321.Subject(s): Economics | Marketing | Economics/Management Science | Marketing | ManagementDDC classification: 658.8 Online resources: Click here to access online In: Springer eBooksNo physical items for this record
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